Bruno (out Jul 9) is what it is. Love it or hate it, the film will generate an emotional response from you. That's all that Sacha Baron Cohen wants. Some scenes left me crying with laughter. Other scenes left me shocked, offended and questioning Cohen's motives. Is there more to this film than pure shock value? I'm not sure. And I don't care what anyone says - the whole thing is staged. Grade: B+.